ABS-CBN dominates on National Primetime TV, Overtakes GMA-7 in Metro Manila

Monday, October 24, 2011

ABS-CBN dominates on National Primetime TV, Overtakes GMA-7 in Metro Manila

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More Filipinos get their nightly dose of entertainment fare and news from the country’s largest multimedia conglomerate ABS-CBN Corporation, which obtained an average individual TV rating of 42.1% as against GMA-7’s 29% on primetime TV when viewing levels peak and where advertisers make most of their ad placements.

Based on Kantar Media data for individual national TV ratings from October 1 to 19, ABS-CBN led all TV networks in Metro Manila during primetime with an average TV rating of 35.8% versus GMA-7’s 31.6%.

For the October 17-19, data show that ABS-CBN’s primetime offerings remain unbeaten with “100 Days to Heaven” leading the pack with an average individual rating of 19.9% nationwide vs GMA-7’s “Iglot” with 10.1%.

Newcomer “Budoy” instantly made a strong impact as it debuted on second place on the three-day period with an average individual rating of 17.3% nationwide, slamming GMA-7’s highest rating and highly touted primetime show Amaya (11.1%). ABS-CBN’s “Budoy” also beat GMA-7’s “Amaya” in Metro Manila (15.1% vs 11.6%) and Mega Manila (13.9% vs 13.2%)

When it comes to news, “TV Patrol” remains to be the number one newscast with an individual rating of 15.9% nationwide against GMA-7’s “24 Oras” with 10.6%.

In total, ABS-CBN obtained an audience share of 35.1 percent based on total day individual ratings for the period of October 1 to 19. This is also the same audience share of its rival GMA-7.

Meanwhile, ABS-CBN continues its leadership among all AM radio stations with DZMM registering a 44.6% audience share in August 2011, 15 points higher than GMA-7’s DZBB’s 29.3% share, according to Nielsen Media Research data for Mega Manila.

Even on FM band, ABS-CBN continues to beat GMA-7 as seen in the latest Nielsen Media Research data for Mega Manila. ABS-CBN’s Tambayan 101.9 had an audience share of 22.1% as against GMA’s Barangay LS with only 16% in August 2011.

Kantar Media has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case vs. AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.

ABS-CBN registered a consolidated net income of P1.7 billion in the first six months of 2011, while GMA Network reported only a P1.05 billion net income in the same period.